Our coworking community is largely made up of small business owners and entrepreneurs who take pride in their work. And as small business owners or entrepreneurs, you know that online visibility is crucial for the success of your business. But with the ever-evolving landscape of search engines, it can be challenging to stay on top of the latest SEO techniques. In this blog, we’ll dive into some unconventional SEO strategies that can give your small business the edge it needs to succeed online.
1. Leverage Long-Tail Keywords
Long-tail keywords are longer, more specific phrases that are more likely to be used by people who are actively searching for your products or services. These keywords tend to have lower search volume but higher conversion rates, making them a valuable addition to your SEO strategy. For example, instead of targeting the keyword "shoes", try targeting "women's running shoes for flat feet".
2. Optimize for Local Search
Local search optimization is a must for small business owners who want to attract nearby customers. Make sure your website is optimized for local search by including your city, state, and zip code on every page of your website, as well as in your metadata and image file names. Claim your Google My Business listing and make sure your business information is accurate and up-to-date.
3. Create Engaging Content
Search engines love fresh, engaging content, and so do your customers. Create a blog and post regularly about topics that are relevant to your business, as well as your customers’ interests. By keeping your content fresh and informative, you can attract more visitors, improve your search engine rankings, and increase your chances of attracting new customers.
4. Utilize Schema Markup
Schema markup is a code that you can add to your website to help search engines understand the context and content of your pages. This can improve your visibility in search results and make it easier for search engines to understand the context of your content. Utilize schema markup for things like product descriptions, business information, and local business listings. For more information on how to use Schema Markups, click HERE.
5. Get Social
Social media can have a huge impact on your SEO efforts. By creating and sharing content on social media platforms, you can drive traffic to your website and improve your visibility in search engines. Make sure to link to your website in your social media profiles, and use keywords in your posts to improve your visibility.
In summary, while SEO can pose difficulties, by implementing these unconventional SEO strategies, and utilizing additional resources (such as our tips for thriving in your coworking community), small business owners and entrepreneurs can enhance their visibility and establish a strong online presence in the competitive world of search engines, thus drawing in more visitors, and advancing your business growth.